I think there are four zones of return that are interesting to think about. I find it’s more useful to look at them as distinct states as opposed to a graduated line, because it’s easy to spend a lot of time and money on design but not move up in benefits the way you might [...]
Posted May 18th, 2009 by Mr. Darcy Murphy in Uncategorized / No Comments »
Having spent the past couple of days researching how fairly large companies are using Twitter, I’ve reached the conclusion that Twitter is, at best, only a supplemental tactic to a business’ overall marketing strategy.
Posted April 13th, 2009 by Mr. Darcy Murphy in Marketing / No Comments »
Everyone is looking for useful, simple tactics and strategies for growing their business right now. Twitter has massive potential, but how do you use it?
There’s no hard rules and quite frankly, everyone uses it differently. The best ways though are nothing more than common sense. Don’t take yourself too seriously, listen to people, and then [...]
Posted April 8th, 2009 by Mr. Darcy Murphy in Marketing / 3 Comments »
“Apparently, you should pretend to like anyone who pretends to like you. This is called “networking,” and it’s why the web smells like feet.” – hotdogsladies (a.k.a. Merlin Mann)
The High Cost of Pretending
I remember when I was in a Web Design class back in 2002, I did something remarkable. The school itself was nothing great, [...]
Posted December 23rd, 2008 by Mr. Darcy Murphy in Commentary / No Comments »
On the Distinction Between a Web Designer and a Web Developer
I’ve learned today that the “official” business class distinction between these two disciplines is whether you’re working in Photoshop or writing markup. It’s a somewhat troubling discovery to me since the developers I’ve worked with have had a great understanding of their back-end language of choice, and only had a rudimentary understanding of the best [...]